Help visitors get answers without making them hunt
Stelt gives your customers a conversational way to ask about your business and get an answer — grounded in the information you supply, by voice or text, even when your team isn’t at the keyboard.
The questions visitors ask every day
Most support starts with the same handful of questions, asked over and over. Answered instantly, they’re a great experience; left waiting, they’re a lost customer. These are illustrative — Stelt answers them from your trained information, not a generic script:
“What are your hours?”
Opening times, holidays, availability — if it’s in your content.
“Do you offer this service?”
What you do and don’t cover, in plain terms.
“How much does it cost?”
Pricing information you’ve provided, framed helpfully.
“How does this work?”
Your process, steps, or how something is done.
“Where are you / do you cover my area?”
Location and service-area details from your pages.
“How do I get in touch?”
The next step — and a form when they’re ready.
From question to useful answer
The flow is simple from the visitor’s side — ask, and get something useful back.
Visitor asks
A real question, in their own words — voice or text.
Uses your knowledge
Finds the answer in your trained business information.
Answers
Clearly, out loud and on screen.
Shows if useful
Pulls up a relevant page or document to help.
Continues or contacts
Another question, or a way to reach your team.
Answers grounded in your business
Good support answers are specific to you. Willow draws on the material you give her — website pages, uploaded documents, and notes — so replies match what you actually offer, not a generic FAQ. When a visitor asks something you haven’t covered, that’s a signal to add it. More in Knowledge & Training.
Support without a wall of text
Good self-service isn’t a page of FAQ links to dig through — it’s getting the answer by simply asking. Visitors can speak or type, whichever they prefer, and hear or read the reply. The Website Voice AI page covers the voice side in depth.
Show the answer when showing is clearer
Some answers are clearer shown than said. Willow can bring up a relevant page, an image, a document, or a video right in the conversation — so “here’s how it works” comes with the thing itself. That’s Show on Screen.
Available when your team isn’t at the keyboard
Questions arrive at all hours. Willow answers the ones she’s trained on and can take an inquiry whenever your page is open — so an evening or weekend visitor gets a real answer instead of silence. She covers the supported questions; she doesn’t pretend to resolve everything.
When the visitor needs a person
Sometimes the right answer is “let’s get you to a human.” When a visitor needs your team, Willow can present a contact form you’ve configured, and the submitted details reach your Stelt dashboard to follow up. That’s the full handoff: no tickets, no CRM routing, no live transfer, no automatic follow-up — Stelt captures the request, your team takes it from there.
Good fit for AI — and where people still matter
Being honest about the split makes the whole thing work better:
| A good fit for Stelt | Where people still matter |
|---|---|
| Recurring questions covered by your material | Unusual situations outside what you’ve supplied |
| Explaining your services and process | Judgement calls and exceptions |
| Helping visitors find the right content | Sensitive disputes or complaints |
| A conversational first layer of support | Commitments, approvals, and negotiations |
| Capturing an inquiry when they’re ready | The follow-up and the relationship |
It supports your website, it doesn’t replace it
Stelt complements your existing pages, navigation, and contact routes — it’s a faster way in for visitors who’d rather ask than browse, sitting alongside everything you already have. It’s one job of the broader website assistant, and it works the same way for any business, trained on your own content — see it by industry.
Frequently asked questions
What is AI customer support for a website?
It’s a website assistant that answers your visitors’ common questions in a natural conversation, using your own business information — so people get help by simply asking instead of hunting through pages or waiting for a reply. Stelt’s assistant is Willow, added with one line of code.
What kinds of questions can Stelt answer?
Whatever you’ve trained it on — things like what you offer, how something works, your process, and details on your pages. It answers from your material; it won’t invent policies, prices, or availability that aren’t in what you’ve given it.
Where do the answers come from?
Your own content — website pages, uploaded documents (PDF/DOCX), and notes. A website source can re-read your site on a schedule so answers stay current. Willow answers from that rather than the open internet.
Can customers type instead of talking?
Yes. A visitor can type in the box or tap the mic and speak, and switch between them. Voice input needs a supporting browser and an HTTPS page; typing always works.
Does it work after hours?
Yes — it answers supported questions and can capture an inquiry whenever your page is open, including evenings and weekends, without someone watching a live chat. It answers what it’s been trained on; it isn’t a guarantee that every question is resolved.
Can it show pages, documents or video?
Yes. Alongside the answer, Willow can bring up a relevant page, an image, a document, a video, or a configured embed — right in the conversation.
What if it doesn’t know the answer?
It’s built to say when something is outside what it knows and hand off to your team rather than guess — usually by offering to take the visitor’s details so a person can follow up.
Can visitors contact the business from the conversation?
Yes. When someone needs a person, Willow can present a contact form you’ve configured, and the inquiry lands in your Stelt dashboard for your team to follow up.
Does it replace my support team?
No. It handles the repetitive, answerable questions so your team can focus on the ones that need judgement or a human touch. It’s a helpful first layer, not a replacement for people.
Does it create tickets or connect to my CRM/help desk?
No. Stelt answers questions and delivers captured inquiries to your dashboard. It does not create tickets, route to a CRM or help desk, transfer to a live agent, or send automatic follow-ups.
Answer the everyday questions, day or night
Start a free trial and give your visitors a faster way to get answers.
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