An AI assistant that actually knows your website
Stelt gives visitors a conversational way to understand your business — find answers, see the right content, and take the next step without hunting through pages. One assistant, trained on your information, added with one line of code.
One assistant, several jobs
“AI website assistant” sounds like one feature, but on a real site it’s a handful of connected jobs done by a single assistant — Willow. Each links to a deeper page if you want the detail.
What happens when someone asks
From the visitor’s side it’s simple: they ask, and they get a useful answer — sometimes with something helpful on screen, sometimes an invitation to get in touch.
Visitor asks
In their own words, by voice or typing.
Uses your knowledge
Finds the answer in your business information.
Answers
Clearly, out loud and on screen.
Offers a next step
Relevant content, or a way to get in touch.
It learns from your business
An assistant is only as good as what it knows. You give Willow her knowledge from your website pages, uploaded documents (PDF/DOCX), and notes you type in — and she answers from that, not the open internet. When a visitor asks something you haven’t covered, that’s your cue to add it. Full detail in Knowledge & Training.
Visitors can talk or type
Willow is voice-capable: a visitor can tap the mic and speak, or type in the same box, and switch mid-conversation. Voice input depends on the visitor’s browser and needs a secure (HTTPS) page; typing is always available. The Website Voice AI page covers the voice experience in depth.
Answers don’t have to be only words
Some answers land better when the visitor can see them. Alongside speaking, Willow can bring a relevant page, an image, a video, a document, or a configured embed up on screen — right in the conversation. That’s Show on Screen.
When a conversation becomes an inquiry
A helpful conversation often ends in a lead. When a visitor is ready, Willow can open a contact form you’ve configured, and the submitted inquiry reaches your Stelt dashboard for your team to follow up. Stelt captures and delivers the inquiry — it doesn’t route to a CRM, message the prospect, or book anything on its own. See lead generation.
Useful across the visitor journey
Wherever a visitor is, the same assistant helps — no menu-hunting required:
Learning
Understanding what you offer and how it works.
Finding
Getting to the right page, listing or document fast.
Understanding
Checking fit — “do you handle my situation?”
Contacting
Turning interest into an inquiry your team receives.
Works with the website you already have
Stelt sits on top of your current site — one line of code before the closing body tag, no rebuild and no plugin, on virtually any platform:
<script src="https://stelt.ai/widget.js" data-business="YOUR_BUSINESS_ID"></script>
See the website widget for how it fits your site, and the WordPress guide for that platform. No site to embed on? Use the standalone assistant page and share it by link.
Asking vs hunting through pages
A normal website assumes the visitor knows where to look. An assistant flips that — they say what they want, and it does the finding.
| Browsing a static site | Asking Stelt |
|---|---|
| Scan menus and search for the right page | Ask in plain words and get the answer |
| Read to find the specific detail | Get the specific detail, spoken and on screen |
| Hunt for the contact form | Be offered an inquiry form at the right moment |
| Give up if it’s not obvious | Ask a follow-up and keep going |
This complements your site — it doesn’t replace it or your navigation. Visitors who prefer to browse still can.
What Stelt is — and what it isn’t
To set expectations plainly:
Stelt is a business-grounded website assistant — voice and text, answering from your material, showing configured content, and capturing inquiries to your dashboard.
Stelt isn’t a replacement for your website, a human live-chat team, a CRM, or an appointment-booking system. It answers and captures; your team does the judgement, the follow-up, and the closing. It works the same way for any business, trained on your own content — see it by industry.
Frequently asked questions
What is an AI website assistant?
It’s a helper that lives on your website and holds a natural conversation with visitors — answering their questions from your business information, showing relevant content, and capturing an inquiry when they’re ready. Stelt’s assistant is Willow, added with one line of code.
How is Stelt different from a normal chatbot?
A basic chatbot follows scripted buttons and decision trees. Willow understands questions in natural language and answers from your own content — by voice or text — and can pull up a page or open an inquiry form in the same conversation. No decision trees to build or maintain.
Does it know everything on my website?
It knows what you train it on — your website pages, uploaded documents (PDF/DOCX), and notes. It answers from that material rather than the open internet, and a website source can re-read your site on a schedule to stay current.
Can visitors speak instead of type?
Yes — a visitor can tap the mic and talk, or type in the same box, and switch between them. Voice input needs a browser that supports it and an HTTPS page; typing always works. More on the voice side on the Website Voice AI page.
Can it show visitors pages, videos or documents?
Yes. Alongside its answer, Willow can bring up a page of your site, a video, an image, a document, or a configured embed — see Show on Screen.
Can it capture inquiries?
Yes. When a visitor is interested, Willow can present a contact form you’ve configured; the submitted inquiry lands in your Stelt dashboard for a person to follow up.
Does it replace my website?
No — it works alongside it. Visitors still browse your site; the assistant is a faster, conversational way to get answers and reach the next step without hunting through pages.
Do I need to rebuild my site?
No. It’s a single line of code before your closing body tag — no rebuild, no plugin, on virtually any platform.
Can it work without being embedded on a website?
Yes. As well as the embeddable widget, Stelt gives you a standalone assistant page you can share by link — handy when there’s no site to embed on.
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