AI website assistant
An AI website assistant is a helper that lives on your site, answers visitors from your own business knowledge, and guides them toward the next step — Stelt’s is named Willow, and she talks.
What it is
An AI website assistant sits on your pages and helps visitors the way a knowledgeable team member would — understanding what they ask, answering it, and pointing them where to go. Willow does this out loud, so it feels like a conversation rather than a search box.
More than a chatbot
Traditional chatbots route people through buttons and pre-written replies. An assistant answers open-ended questions in natural language, from your content — no decision trees to build or maintain. If you’re weighing the two, the voice AI vs chatbot comparison lays it out.
What it knows
Willow knows what you teach her — your business knowledge: pages of your site, uploaded documents, and notes you add. Keep them current and she stays current; she answers from that material rather than the open internet.
Guiding the visitor
Beyond answering, she can bring up the right page or video on screen and, when a visitor is interested, open a form to collect their details. That turns "just browsing" into a real inquiry your team can follow up.
Where Stelt fits
Stelt installs with one line of code and works on any platform. It’s designed for businesses that get the same questions all day and want them answered instantly, day or night.
Frequently asked questions
How is this different from a chatbot?
A basic chatbot follows scripted buttons or decision trees. An AI website assistant like Willow understands natural questions and answers from your business content — by voice or text — and can pull up a page or capture a lead in the same conversation.
What can the assistant do besides answer?
She can show things on screen — a page, a video, a document — and open a form to collect a visitor’s details when they’re ready to talk.
Will she make things up?
She answers from what you train her on and is built to hand off to your team rather than guess when something is outside her knowledge.
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